Keia, from Blusens, a MP3 to the rhythm of our time

Blusens announces the upcoming availability of Keia today, a new concept of MP3 where its easy use and portability have made it into one of the main products.

Madrid, September 10, 2008.- Blusens Corporation, a Spanish technology multi-national, announces the availability of Keia in just a few days, a new concept of MP3 players that puts the user at the center of the design and offers the highest quantity of benefits in the least space possible. 

Keia means today in Hawaiian, and has been Blusens’ inspiration until the hour of revealing the new MP3 player: to design the current equipment that adapts itself to each user’s requirements at any time.  In both the version that will be available in a few days as well as those that will be sold in the future, Keia will be the the perfect complement in a world for those who are always on the move.

Compact, light, and extremely easy to use, Blusens’ Keia is not only a MP3 player, but also a true sports or fashion complement thanks to its variety of colors and finishes.  Whether it is red, blue, yellow, white, black, shiny or neoprene finish, its minimum dimensions always make it the better choice. 

Only 19 grams in weight and with dimensions of 4.6 cm in height, 4.1 cm in length, and 1.2 cm in width, whoever has a Keia in their hands will not only have all the songs that fit into 4 Gb of memory, but also a FM radio, stopwatch, timer, audio and voice recorder, equalizer and microphone. 

One of the elements that make Keia a truly attractive complement is that despite its size, it is extremely easy to control.  The player itself is a large button that allows for total control and its OLED color screen shows an intuitive and very easy to use menu with no words.

It also incorporates a removable holder clip that makes it even easier to carry it in any situation: walking, running, or performing any type of sport. 

“The simplicity of use and design have been keys at the time of creating Keia”, explains Miguel Churruca, director of marketing at Blusens. “The fact that it can be easily controlled without even having to look at it was extremely important for us, without neglecting advanced benefits such as the stopwatch and timer.” 

Keia will be available to the entire world beginning September 20th, at a price of 39.90 euros for the 2 Gb version and 49.90 for the 4 Gb version, with various colors and finishes.